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Lesson 01 · Free lesson
Define the brand promise
A brand promise is the useful expectation you want the right customer to have about your business. It should be clear before visual design.
Work through it
- 01Name the audience.
- 02Name the problem you solve.
- 03Describe the outcome you want to own.
- 04Write the promise in plain language.
Prompt
Help me draft five clear brand promises for this audience and outcome. Avoid generic marketing language: [details].
Your action
Write one brand promise and test it with someone in your target audience.
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