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AI Branding for Small Businesses
Lesson 01 · Free lesson

Define the brand promise

A brand promise is the useful expectation you want the right customer to have about your business. It should be clear before visual design.

Work through it

  1. 01Name the audience.
  2. 02Name the problem you solve.
  3. 03Describe the outcome you want to own.
  4. 04Write the promise in plain language.
Prompt

Help me draft five clear brand promises for this audience and outcome. Avoid generic marketing language: [details].

Your action

Write one brand promise and test it with someone in your target audience.

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