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Lesson 01 · Free lesson
Find a valuable problem
A business opportunity becomes clearer when the problem is specific and the customer has a reason to act. AI can help organize research, but real conversations matter.
Work through it
- 01List three audiences you understand.
- 02For each, list recurring problems you have observed.
- 03Rank the problems by urgency, frequency and willingness to pay.
- 04Choose one problem to test first.
Prompt
Help me compare these customer problems using urgency, frequency and willingness-to-pay as criteria: [problems].
Your action
Choose one problem and speak to three potential customers.
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